Promotion On The Fly

by Tom Sheehan

 

On top of dawn’s quick reflections, those that come when you think you’re awake, but not yet there, Caleb Monroe realized this morning that his newest books, the one just published and the one he was working on, were not moving well, and he was bound in misery. He’d rarely own up to writer’s block and associated ills and they didn’t knock their way home for him as he stretched in the false dawn. There were other circumstances to grasp; help had to be found in some measure, in some place.

He didn’t know where to turn, or to whom. Writers are a lonely lot was an adage he had heard and believed long in his past. It would never change, nor should it, if it boded the end of creation. But he’d not make his outspoken wife Miriam the fall guy in all of this; he tittered audibly at that thought, seeing her eyes light up from the pillow the way they always did, radiating that lagoon blue she owned outright.

With a touch of guilt, echoes easy at such times for him, he recalled Miriam’s overt pronouncement early in their marriage. “Caleb,” she had said, in a talk about the written word, “I have no interest in situations that are merely created out of the gray matter of one’s mind.” The look on her face was soft, but not entreating, as ever. “I don’t bury things. I am sorely committed to the real world, what makes the actual world tick, and all the bright and ordinary but real people in it. That’s what makes me go, turns me up and on. That’s my engine. Life’s real adventures grab me with lust. They overpower me.”

She hadn’t even stopped to catch her breath, he recalled just as easily.

“You’ve known all that since you found me that singular day at the library, buried in the Churchill story. Oh, my, I was mesmerized by that one, and all the others that came along with it, before and after.” Her neat eyebrows gave their own stress points to her words, like exclamation marks. Those brows widened her face, easily tossed off her expressions with liveliness, and allowed the blue more room to roam.

He had a thousand reasons to kiss her.

Her enthusiasm was totally valid, Caleb admitted, seeing how those eyes would light up at a brief memory of how some person in this life had waged war on time or trouble. Those eyes, ever blue and lucent, especially from a pillow, had never dimmed, and the fact she still loved him drove him away from spoiling anything in that rich vein. That she loved her kind of books was not a wonder. “Writers, novelists, just don’t make great people out of made-up incidents. It just doesn’t ring true for me, not with imagination’s biggest boost, not with real jazz.” He’d never heard that argument elsewhere. She was still his unique mate. They were childless, and all else had to line up in mutual support.

With a vengeful yank he pulled the last sheet from his printer and tossed it in the wastebasket. Six foot and four inches of height made a mockery of this move. Thinner hair, like air, was promised at that height and had already given over such evidence. His arms, nearly as long as he was, belonged to an ax or a scythe in another time and not to a computer keyboard. The look about him was of a Bunyan man or a Maine farmer about his potatoes, or a Northeast Kingdom table or cabinetmaker planing one board edge for hours at a time. A craftsman he’d have been at any task.

There were days he felt that inner distribution of senses, his quality days when he knew exactly which way to go, which word to select in the sudden run-around of options. Clumsy he was at the computer, from the gitgo, but he’d swap his mind for no one else’s… not even one belonging to the greatest novelist ever, whoever that would be. “They’d have to draw lots on that one,” he argued as an aside to nobody in particular and to the whole world in general, and added, “if only they’d listen.” 

Conviction came swiftly that the greatest novel ever written was now, and possibly forever, supine and dusty, acid eating away at its innate brilliance, in an old drawer in an old bedroom of a little house planked on the edge of a prairie, or snug in a cabin beside a mountain stream. Perhaps, came a small and remote thought, in a house he might be more familiar with. He didn’t care where, lest that dream might succumb to pressures or time itself.

With another deliberate move, the long fingers working hard, he deleted the last page of text on his monitor, and felt the scissoring tear go down through his body, all the way down through. Oh, God, it was an agony on some days, the non-quality days where the greater part of work was mere salvation! Nothing was coming out right to start this new day or carry the next novel. Off to his left, supine trying to pronounce itself again, on the near empty flat top of his desk, sat three copies of his newest mystery, and they, like the rest of the lot, were not going anywhere, not in any hurry. Oh, how he had worked on that one: long days and nights, sleepless nights, endless days. Yet, at the end, over and out they seemed to say, task initiated, task done; but his small publisher had no designs on pushing the book on to any grander heights. Nor did the publisher have the wherewithal, or the intention, to do so. Like Caleb’s earlier novels, it was another lock-up; his name on the spine of a book, and then near anonymity in all its dust and cover taking over, in full charge. Fate secured.

Miriam, try as she would at times of sweet sentiment, could not break the mold, the stance, that she had long ago set in place: it had come to the simple mandate they lived by… she did her thing and he did his. They fully met at either side of midnight; for a dozen years that was sufficient.

The old discussion with her about fiction and nonfiction had occurred manifold times in the past, and finally, like his books, had faded away. When tender and intimate moments might have sparked an attempt on his part to re-open the discussion, he let them slip away without another thought. There was little help coming from that quarter, though they had been in love for all the twelve years of their marriage. In such moments, she would moan deep in her throat, “Caleb, Caleb, you make me feel so good I’m afraid I’ll fall apart. But I could never leave you that way.” It was enough to see the marked trail, the magic that she weaved with her own few words. Proof of it was, he could track her days with such sayings.

Long days seemed to follow. His quandary in his writing life fixed itself on him with a hard stare and a hard grasp. And in the brief minutes of darkness, in that source where creation resides, at times pummels enclosures to get out, or goes dormant in sleep, he often thought of his brother Saul’s three sons, the very salt of the Earth itself, the pushers and doers, the salesmen of the world, of industry. If he could corral the three of them in one room, drop his problem in their laps, might not some solution rise from the encounter?

Saul, the fire chief in a nearby town, was as close to Caleb as anybody could be. In more than one fire he’d had the brief thought he might never see his brother again, his brother the retreater, who could lock himself away for hours in the pursuit of mere words, the brother who had charmed his three nephews to sleep with noble stories they remembered yet and whose author could not. Saul himself was a man of action, but when Caleb asked for a small intercession, Saul made the arrangements. His boys, the ones he had run right through Little League and Pop Warner football and skating clinics galore, and teams atop teams, all had a sense of pay-back due; to their father, their mother, their small town, their schools, and their Uncle Caleb, the wonder story teller who had sneaked his way under their skins in the magical times when they were just tots at the knee. In their early and later teens they had helped him rebuild a good portion of his barn and, first-hand, he saw deeply into how they were being formed. It was Paul he first tagged as dyslectic because Paul would never cut a board that required measurements. Over the years he watched as Paul overcame much of that problem with nothing but hard work and careful movements. The big issue, unknown to all, was the fact that Caleb had created the project to have youngsters around; he and Miriam having no shot at kids of their own, and he had insured young presences around and about her skirts, almost from day one.  

Caleb never told her, or anybody including Saul, about manufacturing the barn project. And never once did he regret his plot, not for one minute, even becoming adept with hammer and saw.

So, at their father’s manipulation, one by one on a Sunday morning a few weeks later, when all business trips had finished at about the same time, they gathered in Caleb’s kitchen. They were now in their dynamic thirties, the three of them: talkers, orators, hustlers of world trade, managers of time and flight and the scattering of potential and opportunity to the very ends of the earth. They were good at selling goods, at supply movement, at ideas, at time, and were extolled at it, the young tycoons in hard product industries.

The room was pulsing with energy, with light, and the coffee was rich with a pulling aroma. In through Aunt Miriam’s yellow curtains the sun multiplied itself on their faces, touched at their hands, warmed all the inner places of comfort. One could think that a fair share of energy might look for an escape.

For a few moments each day the kitchen was Caleb’s usual sanctuary, the one he loved to pull around himself, surrounding himself, before composition called for him. But on this morning, trying to look into all eyes at the same time, he merely said, “I need some help, boys, but I don’t even know fully what the problem is.” He thought he was being too subjective. “My books are not moving, I guess, is what prods me, but I don’t know where to start. Or what the real trouble is.”

Peter, bright as a new lamp, jumped right in. “I love them all, Uncle Caleb. I think your last one is the best one. It keeps growing on me. I read it on my last trip to the West Coast. Didn’t even know I was flying.”

He stood up, balancing the cup of coffee in one hand, yet gesturing with it. “That sells me, sells me all the way! I told Dolly Matrick in LA all about it. She’ll buy a copy for sure, spread the word to her pals.” Caleb believed that others saw Peter as the most artistic of the brothers, though the game of hockey had adopted him for twenty years of his life. The blonde’s face had petal-like features now, minor scars from minor sticks, an errant puck. Caleb had been there the night a lancing skate had fixed that landscape. On the ice, through college, Peter had been a wizard with the puck, a great set-up man, and Caleb knew an idea would sprout from him before the session was too far advanced. He’d spring with an idea or drop it in a brother’s lap.

Paul echoed the same feeling, darkly handsome, ladies man from the age of twelve or thereabouts even with a minor detraction, Caleb recalled with a quick glee. Perry, really enjoying the coffee, resting in a broad ray of sunshine, looking a little lazy, or as if he had needed this day of rest from the rigors of his trade, said, “It’s got to be marketing, Uncle Caleb. I know the publisher is a small guy with little funds, so the marketing has got to spring from some unknown source, and I don’t mean money because it can’t come from his till. It has to be imaginative. It has to be worked at from an angle that’s not been done before. It’s has to come out of some kind of steady, uniform pressure to bring your books to the attention of the right people.” He paused and said, “Whoever that may be, but here unknown.” He paused and added, “As of the moment.”

Peter said, “It won’t come of some sly saturation about the goodness of the books, of their quality. Chances are that approach will not work; it hasn’t to this point. At least I don’t think it has.” For a brief pause it appeared he was measuring differences, weighing values. “It has to be a lightning strike, the way some commercials on TV slam you right between the eyes or catch hold of the mind or the music in the mind, or give you a piece of undeniable logic. It’s the way some graphics of a sign grab your eye and hold it even when you’re long past the physical sign itself… a noble billboard.”

He paused, he nodded seemingly to himself, he continued. “I still remember one I saw a long time ago, a big hand stretching out to a small hand, a football hanging there as if tossed in the air, and a slogan that said, ‘Give a boy a hand before he needs a hand.’ It was a Pop Warner football plea. I can still see it, down in the center of a small town on the East Coast, just north of Boston. It’s never gone away from me. That was a lightning strike, the way you might remember a fierce bolt, not the sound of it or the flash of it, but the essence of the fear it created. I’ll always remember the truth of that plea. It was universal for me, eternal almost. It hasn’t changed yet.” Caleb thought he had passed the puck, had made another set-up, and garnered an assist.

Perry said, almost as an afterthought. “How many books would you donate to a crazy idea that just came into my mind? It seemed to leap right out of what Pete just said, about the lightning strike. I figure that has to be, at least to us, from an unknown source.”

“You got me, Perry,” Caleb said. I don’t know where you’re coming from but I’d give any decent amount of books, donate them as you say, to see them take off. What’s flicking around in that head of yours?” An itch or touch of hope festered somewhere, he knew not where.

Perry mused a few moments, satisfied himself with some resolution, and said, “All three of us, me and Pete and Paul, fly all over hell and back in this country, and we do it often enough they could set our paths on maps. Just like airline commercials.”

“And?” Caleb threw in.

“What if we left a copy of your new book in every plane we flew in? In the overhead compartment, in the seat rack, or under the seat. It would best work on our partial flights where we’re not flying to the final destination. The copy of the book would not so soon end up in the hands of a maintenance worker who might just chuck it.”

“That’s crazy and expensive,” Peter said. “Uncle Caleb would go broke.”

Paul leaped in. “Wait a minute. It only takes one, one good review from the right source. The New York Times, a major reviewer in one of the major city papers, and I’m convinced the book industry plays dominoes with some of that stuff, like not wanting to get left out on a new discovery. That kind of stuff happens a lot, I’m convinced of it. And I’m for supplying my own copies. I’ll buy a box right now. My schedule for next week is worse than yours is, Pete. I’ll be up seven, maybe eight times next week. Ten would cover me.” He looked pleased with himself.

Peter came back. “Why not leave one on the top of each trash barrel we come across? Might have the same kind of luck. That’s really stretching the envelope. We’d do a hundred books in a month maybe, for what? That’s one wild ass idea that’d never work! How many people would read the books if they could get their hands on them before they’re just tossed away?”  

Paul said, “What the hell are a hundred books that are not moving now? Or two hundred? Think of what could happen, dream about it.”

“Maybe,” said Caleb, with a gleam in his eyes, “it’s such a wild ass idea it could damn well work. How the hell many people read them now? What would it cost for one great review? That’s what counts! As it is, there are some strange accidents that happen with books that don’t make the books any better than they are, and mine are good, but those other books get sold. There is, as each of you’d say, a solid difference.”

They came, they talked, they went their ways. Caleb stood with Miriam as they walked down the path to three cars parked against the barn all three had helped restore, where first their bikes, and then their jalopies, used to park at earlier visits. A hollow sense of loss slung itself through Caleb’s whole body. He shivered. The slash of time‘s passage cut through the air. It must have touched Miriam too. She said, without turning around, without looking directly into his eyes as she always did at moments of pronouncement, “They believe, don’t they?” She pressed his hand against her thigh. “Sometimes, in a strange way, I think they are our own sons.” She pressed his hand again.

And it was Miriam who answered the telephone one evening three weeks later, thought about it for a moment after, then retrieved her shelved copy of Caleb’s most recent book. He was off to a testimonial for one of Saul’s retiring firemen. When he came home just before midnight, parked beside the old barn they had salvaged from death itself, the light in the bedroom window went out.

He was sound asleep an hour later when she woke him, the phone in her hand. “I think you’d better take this, Caleb. It’s from O’Hare Airport in Chicago.” The stark, lucent blue of her eyes leaped at him. He’d know her again in mere seconds. She said, “It’s about this. “ She held the book up. The lucent blue shone again. 

 

_______________

 

Copyright 2006 Tom Sheehan

All Rights Reserved

 

Tom Sheehan has published 7 books in the last 6 years: mysteries, poetry, memoirs, short story collections. They include Epic Cures, short stories in 2005; A Collection of Friends, memoirs, in 2004; and This Rare Earth & Other Flights, poetry, in 2003. He has six Pushcart nominations, a Martha Albrend memoir nomination, a Silver Rose Award from ART for short story.

 

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